New look, same great care.
It's the same only different. The same great people who care, but with new branding and brighter, bolder colors to stand out from the crowd.
On January 27th, we'll be rolling out new branding that better reflects who we are and how we're different from other banks. You'll start noticing these changes with a new logo and colors on printed materials, cards and in our offices.
We haven't changed who we are or why we exist. We're still the same team who cares about connecting you with your money and helping you get where you want to go. Our unwavering focus also remains on the communities we serve – you can count on that. We're simply updating our branding to reflect the advancements we continue to make and better represent the bank you know.
Who is Earnest?
Earnest brings to life our relationship with money. He's a supporting character that embodies our brand personality, and like all of us at Think, Earnest wants to see you reach your financial goals. Your money is there to support you and so is he!
Watch for Earnest to appear in our ads from time to time.
What's remaining the same?
Our commitment to providing you with unparalleled financial care remains the same. Nothing with your accounts or the way you interact with your money will change. Think Online will receive a new splash of color and continue to add new features, but the basics of the system will remain unchanged.
Only our branding. You'll begin to notice changes in the branches you visit and in our marketing. Wherever our logo is visible it will eventually receive a makeover.
How soon will the new brand be visible?
The new brand will start being rolled out on January 27th and be completed by spring. You will see new signs on our buildings and colors in our branches. On January 28th, our new website will be launched.
What does "Meet Your Money" mean?
The new tag-line conveys why we're here: to help you build a more meaningful relationship with your money. We'll help you find ways you can put your money to work for you. Whether you're saving for something big or you just want to fund your Netflix habit for the next decade.
Why are you making this change?
We've made a lot of enhancements over the past few years, so this is a great time to develop new branding that better reflects who we are and how we're different from other banks.
How did you choose the new branding?
We did our homework by conducting research and testing with customers and potential customers. Many people can't tell branding of most banks apart, so we've developed a new platform that better reflects who we are and stands out from the crowd.
Are you still a mutual bank?
Yes, we're still a mutual bank owned by our customers and we don't have any plans to change that. We'll be shortening our name by removing the word "mutual." This was a natural choice as we know most people simply call us Think Bank today.